Production Design

As a Production Designer at PureRed Creative, now ITG, I created a wide range of retail assets including digital billboards, direct mailers, and in-store signage. I worked in a fast-paced environment where I had to stay organized, manage multiple versions, and keep everything aligned with brand standards while hitting tight deadlines. Using Adobe Creative Suite, mainly Illustrator, Photoshop, and InDesign, I took established concepts and turned them into clean, eye-catching layouts that clearly communicated promotions, pricing, and product highlights. Whether it was large-scale outdoor graphics or detailed print pieces, I made sure everything was polished, production-ready, and visually consistent across the board.